Role: Creative driection, branding, layout, envrinmental
Genki Sushi, a Kaiten-style sushi restaurant with locations all around the world, one of them being in Seattle on Capitol Hill, desperately needed a re-brand. They began in 1990 Tokyo, based on the “kaiten sushi” invention of the revolving sushi conveyor. Genki Sushi combines traditional sushi with modern technology.
There were three things that stood out as positive and directional adjectives for Genki Sushi: upbeat, adaptable, and timely. Those words led the redesign their logo as I combined Asian brushstroke calligraphy, the letter G for Genki, and the look of a sushi roll into the final product. Beyond the logo, Genki Sushi also needed new business cards, carry-out bags, sushi name cards for the conveyor belt, plates, shirts, name badges, website, and menu.
As part of the package, I also created several sign ideas to better promote their Capitol Hill location, a large wall graphic to go behind their cash register, and a pricing pillar that can be seen from all sides of the restaurant.