The CUT magazine is an 80-page fashion and lifestyle inspiration magazine focused on affordable day to day fashion, ways to stay inspired, and people who are also creating, struggling, and succeeding in their art. While being visually stimulating with inspiring articles that leave the readers encouraged for outer and inner enhancement, this magazine is seasonal and simple for the busy urban woman on her way to success.
Elsie is a personal assistant device connected to its own iPad app, invented for interior designers to help them be the best designer they can be and eliminate many of the pain points in the interior design process. Several things that Elsie (named after designer Elsie Mackay) does is: takes room measurements, help mood board, communicate with clients, and make room for designers to get more creative. In addition, Elsie is connected to many retail shops, offering suggestions of stores in all locations, saving time and money.
A total rebrand for international sushi chain: Genki Sushi. Beyond the logo, Genki Sushi also needed new business cards, carry-out bags, sushi name cards for the conveyor belt, plates, shirts, name badges, website, and menu. As part of the package, I also created several sign ideas to better promote their Capitol Hill location, a large wall graphic to go behind their cash register, and a pricing pillar that can be seen from all sides of the restaurant.