Role: UI, UX, Marketing
Elsie is a personal assistant device connected to its own iPad app, invented for interior designers to help them be the best designer they can be and eliminate many of the pain points in the interior design process. Several things that Elsie (named after designer Elsie Mackay) does is: takes room measurements, help mood board, communicate with clients, and make room for designers to get more creative. In addition, Elsie is connected to many retail shops, offering suggestions of stores in all locations, saving time and money.
Almost as important as having a successful product is having a plan to sell. I designed the packaging for the device as well as a marketing strategy to get this app on the market. Elsie is a trade-specific product, so you wouldn’t see a commercial for the product on TV. We took a different approach: Bloggers, Instagram, Pinterest, etc.