Role: art direction, branding, Wordpress, user interface, printed assets
Overview: Lead designer for Parkview Landscaping: a Seattle-based landscaping company looking to expand beyond residential work. I was in charge of all branding and related assets from print to digital/social. I worked closely and efficiently with business owner to ensure a cohesive look across multiple platforms. Brought design, copy, and photography into a Wordpress theme and created the user interface of the website. Regular maintenance for small site updates.
Design-wise, Parkview Landscaping needed to portray its brand as personal, professional, and proactive. The clean, sans-serif logo shows a skillful and organized approach with a pairing of dynamic leaves alluding to it's service and passion for a job well done.