Nordstrom
Print Design
As a part of the print design team at Nordstrom, I was responsible for researching and designing innovative catalog experiences that were eagerly anticipated nationwide. Being a crucial member of the Nordstrom Creative environment team, I actively contributed to enhancing the day-to-day work culture through organizing engaging events and activities. Additionally, I frequently collaborated with the creative strategy team to create unforgettable holiday campaign experiences that captivated customers' attention. On top of that, I was occasionally involved with the Nordstrom apps and UX teams, brainstorming and executing mobile initiatives to provide seamless and user-friendly experiences. With a diverse range of responsibilities, my role allowed me to continuously explore new avenues while contributing to Nordstrom's success in the retail industry.
Along with digital and cross-platform design for Nordstrom, I also worked on the print team concepting and designing catalogs and print materials. These catalogs are sent all over the world and viewed by Nordstrom's core customer segment.